Eat More... Kale?

So a man in Vermont sells kale. And he has a slogan "Eat More Kale." And Chick-fil-A wants him to stop using the phrase because they have a similar phrase: "Eat More Chikin" (spelled just that way, without all those pesky correct letters...). They think Kale-Man's message will dilute their message, and they'll suffer financial harm from people who choose kale when they really wanted chikin.

"David versus Goliath," the man says. Indeed. Kale versus chikin. Suddenly, I'm hungry for a steak...