Amazon Numbers, redux (x-posted from Crimespace)
1 - I'll be attending Thrillerfest. I won't be on a panel (boo!) but I will be schmoozing and if anyone asks me if I have a book coming out, I'll proudly tell them about The Concrete Maze. Net sales? Maybe one book.
2 - I'll be giving a booktalk in the DeKalb branch of the Brooklyn Public Library on the 18th. I'm told this will generate some interest and draw a decent crowd.
Net sales? Probably another book.
3 - I have a full page ad and two interviews that I conducted running in the forthcoming CRIMESPREE. I spoke with Con Lehane and Al Guthrie, both of whom have recently produced excellent books. I think (but I'm not sure) that Jon Jordan is also running a contest to give away my books. Oddly, I expect giving books away to increase sales. By how much? Not sure.
Net sales? Quite possibly as many as ten books.
On the 24th, I'll be on hand at Partners and Crime in NYC for the launch of BRONX NOIR from Akashic. I'm one of the writers. I figure this might get me a few more sales.
Net sales? 3 books.
Now the net sales (which, if I do my math correctly add up to 15) are online sales. At least as many net sales in stores etc. So 3 trips into NYC (a 250 mile roundtrip) and a full page ad plus two interviews (which were actually fun so I shouldn't count them, but I will) nets me 30 sales. Sweeeeet! No, wait. There's got to be something wrong here...