I'm not sure how to increase sales. There are a lot of things that I'm not doing yet - for instance, some writers say that if you're active on Facebook, you get greater sales. First, I can't imagine how that works. How would people find me there unless I tell tham I'm on Facebook? And if I have their ear for that long, why wouldn't I just tell them where my books can be bought? (Amazon... That's pretty much it.)
Still, there are a lot of things that I have done througout my writing career and now with the Kindles. It's just that absolutely none of it has ever helped. Years ago when people were giving away free stuff (bookmarks, pens, baseball caps, etc.) I gave away a ton of stuff. Sales sucked. When the advice was "get short stories published to boost novel sales," I published a couple dozen stories. Paying markets, non-paying, online, in print, anthologies, you name it. Sales sucked. I did signings at bookstores, booktalks at libraries, other speaking engagements. Nothing. And, by the way, I'm not saying the uptick in sales was small, I'm saying there was literally NO uptick in sales. I wrote articles for magazines, even one for the New York Times. Nothing. Conference panels? Nothing. Getting blurbs from all the best authors (except you, of couse)? Done. Sales? Unchanged.
Then Kindle came along. I could be in chrage of my own lack of sales for once. Nice covers? Some of the e-books have really nice artwork, I think. Here's an example:
I like it.
High quality content? yes. Some stories nominated for awards. One was a winner. Great reviews. Not sure what else I could do on that score.
Formatting? Certainly adequate though I can't say I'm an expert. No glaring problems that I can tell.
Haven't done the social media thing (though I blog as you see and I'm on several listservs - not terribly active perhaps).
My website is not as up to date as it should be.
I don't have a mailing list at all. Wouldn't know how to construct one though I'm sure it's easy. There's a fault. People who have shown an interest in my past writings aren't automatically told about future writings. Of course, Dickens made a bundle without a mailing list, but....
What else am I doing wrong? Tell me. I want to know.