Wednesday, September 21, 2011

Bouchercon Advertising...

When you go to Bouchercon, you must not go expecting any big boost in sales from anything you do - except possibly getting arrested... or dying. All the doo-dads go on a series of doo-dad tables - pens, postcards, bookmarks, fliers, buttons, etc. They get picked over and maybe a sale or two is generated. Certainly the author can at least say "hey, I tried."

I tried.

I put my doo-dads on the tables - twenty shirts, embroidered and screen printed. All meant to drive traffic towards my Kindles. Mind you, shirts are expensive. Imagine the cost of buying a shirt at a retail store (as opposed to say, a gas station) and multiply that by twenty.

So how did that turn out for me?

Well, you recall (if you read this blog slavishly and have pretty good recall...) that I was on track to sell four Kindles this month for a total of about $1.40 in my pocket. I checked my numbers before leaving for Bouchercon, and I had already sold four. Now, several days after the end of the convention, I find my efforts and investment have indeed paid off.

Amazon reports that I have now sold a fifth Kindle, netting me 35 more cents. I've now surpassed my expectatios for the month of September and, in fact, were I a more numbers oriented person I'd say I'm running at 125% of early projections. I'm not sure the math is right, but it certainly looks impressive.

Oh well.


Blogger pattinase (abbott) said...

This makes me worry about putting out a book of stories when no one knows my name.
I never saw the shirts or you.

September 21, 2011 5:52 PM  
Blogger Stephen D. Rogers said...

Hey Steven,

I researched doing some targeted advertising, and received the prices back today. Hmm. How many books would I have to sell to earn back $2000?


September 21, 2011 7:47 PM  
Blogger Steven said...

You're much better known than I am and your blog has greater traffic by far - no chance you don't sell more. Also, you won't sell any at all if you don't put them out there.

If you're selling at 99 cents like me, 6,000 copies. At $2.99, then only 1,000 copies. But I think you can do that without targeted advertising.

September 21, 2011 8:19 PM  

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