On Friday, I decided to drive to three local libraries, give them free copies of my latest book, and leave my business card. I told the people in charge at each library that I would be happy to participate in any events where they could use a local author, free if I can sell some books or give out promotional material. I'm going to try to get to another three libraries this coming Friday and so on.
I also sent word to the appropriate people at The Mystery Writers of America and The International Association of Crime Writers about my latest short story publications in Alfred Hitchcock and CrimeSpree. MWA will add a line to their next newsletter and IACW will send out a notice as part of their email weekly newsletter.
I'm planning to go to the NYC MWA dinner later this month. I'm also thinking about attending New England Crime Bake in November.
All of this is intended to increase awareness about me and my series within the mystery reading community and the general reading community. Will it work? I'll report back about any evidence that it does. I suppose a lack of such evidence might be construed as a sign of ineffectiveness.