Monday, June 28, 2010

The women of Viagra

Okay, here's something silly but it comes to mind every time I see one of those commercials on TV. Of course, for the man, it has to be not the greatest acting gig in the world: Face the camera and tell the world your equipment ain't right. It's got to be a tricky job to do that while still managing to look virile (albeit in an artificially enhanced sort of way).

But then it's got to be more difficult ( I almost wrote "harder") to be the woman in the commercial. The one who's peeling potatoes when her rejuvenated husband accidentally touches her hand... I mean, what's the look on her face supposed to convey? "I'm gonna get me some"? Or "this better not go on for four hours like last time" Or "Jeez, right in the middle of preparing dinner?" She's got to smile, but not too much. Too much and she looks sex crazed. Not enough of a smile and she looks like she's being coerced.

Frankly, though I can't see why Madison Avenue hasn't gone the way of the sex-crazed smile, most of these women smile as though they were being taken by the hand to play a nice, relaxing game of Parchesi*.

Of course, now that I think about it, if they did show the sex-crazed smile on the women, they risk making their potential customers feel even more pressure about the whole thing. "What if my significant other doesn't smile like that?" It's enough to counteract the effects of the drug...





* I've never played the game myself, but I know people who have, and that's how they smile.